A new active adult community will evolve in phases, beginning with adaptive reuse of the former Rodale publishing company offices into apartments. The property is currently in the development phase so the sale office and model apartment are critical tools to help achieve the owner’s vision for a new residential community that embraces Rodale values of melding fitness, organic dining and wellness.
An adjacent garage building, previously used by Rodale as a farmer’s co-op, has been converted into the welcome center and sales office. A former Rodale warehouse now houses the full size mock-up of a model apartment. The interior design of the welcome center maintains the existing building’s industrial aesthetic complementing the contemporary agrarian theme planned for the new community. Hospitality and technology are comfortably integrated to provide an appealing experience. Interactive touch-screens are combined with artfully arranged presentation visuals to help prospective residents explore floor plans, finish options and community amenities. The space is designed for flexibility to accommodate individual visits as well as special events hosting larger groups.
The model apartment helps visitors envision the scale, finishes and layout of a typical residence. This mock-up space was staged to show a functional and attractive furniture layout for the apartment model floor plan, with accessories added to for the visual appeal of a comfortable, contemporary home.
City: Emmaus, PA
Project Type: Sales Center - Model Apartment - Senior Living
Photographer: Courtesy of Phoebe Ministries